Stiftung Ludwig-Erhard-Haus
Updating the image of a political legend
The Ludwig Erhard Zentrum (LEZ) is an exhibition and research centre dedicated to Ludwig Erhard. As West Germany’s first Federal Minister for Economic Affairs and second Chancellor, he shaped the country’s economic policy after the war and, to this day, is closely associated with the myth of the ‘Wirtschaftswunder’ (‘economic miracle’). For the LEZ’s opening campaign, GRACO Berlin devised and designed promotional posters and web ads that addressed younger audiences in particular.
Client
Services
Tagline/Design for Print & Web Ads
Partner
Artefakt Kulturkonzepte
more projects
Weber Stephen | Grill me if you can.
Weber-Stephen Grill me if you can. For the legendary, globally operating inventors of the kettle grill we developed and implemented concepts for finding franchise partners
Visit Berlin | Yes, we speak touristish.
Visit Berlin Yes, we speak touristish. In case you hadn’t noticed: Berlin is a pretty popular tourist destination. And a good way to explore it
Berliner Sparkasse | Fresh ideas for Berlin’s household bank
Berliner Sparkasse Fresh ideas for Berlin’s household bank In Berlin, every child knows the Berliner Sparkasse, the capital’s major retail bank. As a trusted partner