BERO
The great big blue
The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach takes the BERO’s local and regional focus into account and highlights its unique character and atmosphere.
more projects
LEZ | Updating the image of a political legend
Stiftung Ludwig-Erhard-Haus Updating the image of a political legend The Ludwig Erhard Zentrum (LEZ) is an exhibition and research centre dedicated to Ludwig Erhard. As
Weber Stephen | Grill me if you can.
Weber-Stephen Grill me if you can. For the legendary, globally operating inventors of the kettle grill we developed and implemented concepts for finding franchise partners
VBB | Better public transport for Berlin
VBB Better public transport for Berlin Not least due to a rapidly increasing population, commuting in and to Berlin is … well … usually not